Localization

Why Localization?

If a producer wishes to sell a product in a given market, he has to provide relevant product information in the language spoken in that country, regardless of whether his product is a complex software system worth $100,000 or a biscuit pack at $1. Obviously, if a region specific translation is not available, all such products or items will loose consumer interest and encounter market entrance barriers. This can occur because anyone remotely interested in a purchase, would be immediately discouraged from buying the product if he is unable to read the instructions manual or even figure out what the item is.

Localization services by ITGC

Localization along with translation is a key to success in our global economy. Localization is the process of adaptation of products or services to the cultural, legal, linguistic, and technical requirements of a specific locale. ITGC can provide you the world-class translation and localization services you need. Localization is a complex process involving many steps:

In Short Localization process includes: Translation of all terms, abbreviations, symbols and units (all language specific components) into the language of a given country (for example, when dealing with software, we translate the user interface, online help, messages that may be displayed, and all documentation).